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Fancy LLC

This is us: fun, fierce, feminine, feminist, Fancy.
Fancy LLC
Katie Keating & Erica Fite
Fancy is a strategically-minded creative agency. We work with visionary brand leaders across industries who understand the power of marketing to women but struggle to do so in an authentic, empowering, and effective way. We help them make their brand the one that bravely defines or defies their category.

We elevate what matters to women. And because of this, our clients build deeper and more motivating connections with their consumers, setting the stage for long-term brand loyalty and revenue growth.

Fancy is a strategically-driven creative agency focused on elevating what matters. For brands. For women. For the world.

Founded by Katie Keating & Erica Fite, we are dedicated to making great work that does great things. We champion brands that are a part of the cultural conversation. That have a point of view. That invite and inspire people to move in positive directions, to think and to grow. By aligning a brand's positive purpose with the needs and desires of women today we have the opportunity to change the way we live. Because what matters to women matters to the world.

Through this we exceed sales goals, we engage people on social media, we change perception, we start conversations and we make the difference our clients need. Just ask Procter & Gamble, L'Oreal, New York Road Runners, Johnson & Johnson, BRÖÖ, Iluminage Beauty, Lion's Den and more.

We value bravery, kindness, self-expression and good dance party.
Visit us at www.fancynyc.com.

Engage with us:
Instagram: @fancynyc
Twitter: @whatwefancy

11 Broadway #560
New York, NY
  • We enlightened women on a new at-home beauty technology, iluminage, that treated women 40+ as the savvy, intelligent, witty women they are.
  • We had a postcard writing party to let a guy who doesn't seem to think much of women , know exactly what we think of him.
  • We helped 46-store, adult retailer, Lion's Den, let the world know who comes first.

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Fancy LLC